tannerd.net
TNR // 02 // PRIVATE INSTRUMENT
DISTRIBUTION / MEMORY / CHANNEL SIGNALS
INSTRUMENT 02 // PUBLIC OVERVIEW

DISTRIBUTION
RADAR

Find what already earns attention, then distribute with intent.

Start with what already worked. Keep the page, format and channel attached to the result. Repeat only when the result is strong enough to trust.
Ask about Distribution RadarSee how it works
RoutePAGE
Keep the page attached to the referral result.
Route SOURCE FOUNDNext CREATIVE
MODEMATCHNEXTREPEAT / SKIP
OBSERVEMATCHREMEMBERREPEAT
LEARNING LOOP // NOT A CONTENT CALENDAR

WHAT IT
ACTUALLY DOES.

INSTRUMENT 02 / 05
Distribution memoryRemember what traveled

Keeps referral history tied to the pages, topics and creative formats that produced it, so old wins can be found and tested again.

Creative routingMatch the idea to the channel

Separates “this topic works” from “this format worked on this channel.” The goal is to repeat the fit that worked, not post the same thing everywhere.

Repeat with evidenceRepeat what works without spamming it

Uses past results to choose the next test: a new visual, a different angle, another destination, or no repeat at all when the original result was too weak.

REMEMBER WHAT ACTUALLY WORKED

Good distribution gets easier when you keep the history.

The private tool keeps track of what was posted, what kept working, what faded, and which page actually benefited. Most scheduling tools lose that context.

OPERATING CONDITIONS

Best fit: a site with an existing content archive, measurable referral traffic, and enough material to test whether older ideas deserve another round of distribution.

01 // start with what already worked02 // keep the page + creative context03 // separate real results from novelty04 // repeat only when the result holds up
Ask about Distribution Radar