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Seller & Ecommerce
Average Order Value Calculator
Average Order Value. Calculate average order value (AOV) from total revenue and number of orders.
Formula reviewed September 1, 2026 · Runs locally in your browser
Enter your numbers and calculate.
Worked example
$10,000 from 150 orders produces an AOV of about $66.67.
What to do with the result
AOV becomes more useful when paired with contribution margin and CAC. Raising AOV without protecting margin may not improve profit.
Frequently asked questions
What is AOV?
Average order value is the average revenue generated by one order over the selected period.
Does AOV equal profit per order?
No. It is revenue, before costs.