Target Profit Sale Price Calculator

Work backward from the profit you want and calculate the minimum sale price you should target.

Quick answer

Target sale price quick answer

Answer: A target-profit sale price works backward from item cost, desired profit, fixed selling costs, and percentage fees to find the price required to reach the target.

Formula: Required sale price = (item cost + target profit + fixed selling costs) ÷ (1 − percentage fee rate).

Example: A $50 item, $100 target profit, $20 fixed selling costs, and a 13% fee requires a sale price of about $195.40.

Reviewed September 1, 2026 · Methodology

Purchase price ($)Target profit ($)Selling fees (%)Shipping/other costs ($)

Enter your numbers and calculate.

Examples

Example	Result
$50 buy, $100 target profit, 13% fees, $20 shipping	About $195.40 sale price
$100 buy, $75 target, 10% fees, $15 shipping	About $211.11

Frequently asked questions

Why divide by one minus the fee rate?

Because percentage selling fees increase as the required sale price increases.

Does this guarantee the target profit?

No. Unexpected costs or a lower actual sale price reduce profit.

Should I round the result up?

Usually, if you need a hard minimum target after variable costs.